Consulting services are offered by phone or in-person.
Online Marketing Strategy
Before spending any money on an internet advertising campaign, you need a strategy designed to provide a positive return on investment. Without the right strategy you might be able to generate thousands of clicks, but will they convert into revenue for your business? When you buy online media, are you buying the right kinds of placements? Are you reaching the right audience? With so many choices available, it is easy to make mistakes and waste money.
Your business can benefit from my experience and avoid common online advertising pitfalls. Through an in-depth telephone consultation I will help you develop a solid online marketing plan designed to produce results. We will talk about your ideal customer, how you reach them, what your competitors are doing, and how you can hit the ground running. We’ll discuss how to analyze early results in order to optimize campaigns and make them even more effective.
The goal of an online marketing strategy consultation is to develop a step-by-step plan that when executed has the best chance for producing a positive ROI. Without such a plan, online advertising can be an expensive, time consuming learning process.
Contact me about an online marketing strategy consultation now.
Lead Generation
Most successful businesses understand their customers. They know what type of person or business is most likely to purchase their products or services. Most have had success reaching them through traditional media and most have a strong branding message. What is missing? How do they have similar success with online marketing?
Through a lead generation consultation, I can help you develop a solid strategy for identifying and negotiating lead generation partners. Lead generation partners typically get paid when they deliver an in-target lead, as opposed to when they display your advertisement or produce a click to your web site. They must have the right audience and you must provide a compelling offer to that audience. When someone responds, you have a lead – generally defined as the complete contact information of a person or business interested in your product or service. The quality of the lead will vary depending on the nature of the offer they responded to and the information they voluntarily submitted.
Lead generation is the most efficient online advertising strategy. To get started on a lead generation consultation for your business, contact me now.
Email Marketing
Email marketing can be a boon or a bust for many businesses. If not done right, email advertising can actually hurt your marketing initiatives. With potential legal ramifications and distasteful perceptions caused by spam, you must be careful before sending thousands of email messages to potential customers.
Whether your goal is to develop an in-house list to communicate with clients, or to work with third parties to generate web site traffic using email, you will benefit from an email marketing consultation. I will tell you about email marketing do’s and don’ts, lessons learned, best practices, CAN-SPAM compliance, subject lines, open rates, response rates and list management.
Contact me for advice on email marketing.
Web Site Development/Redesign – Search Engine Optimization (SEO)
The design and functionality of your web site is what differentiates you from your competition online. If you have a desirable product or service that is priced competitively, but are not getting the sales you expect, you might benefit from an analysis of your web design.
I work with a number of professional web developers, programmers and SEO specialists who can review your site and provide recommendations for improvement and/or optimization.
Contact me about web site analysis.
My rate for telephone consultation is $125 per hour, conveniently payable through PayPal (accepts Visa, MasterCard, or American Express). In-person consultation rates will vary depending on length of consultation and travel expenses. Please contact me for a free quote.
