Online Advertising Sales Training

Designed for traditional media sales teams, advertising agencies and publishers new to Internet advertising. Typically a two-day program; may be condensed into full-day. Program provides an in-depth background to online advertising, explanation of terms and types of online media, the metrics used in selling space and the reporting process. Selling techniques and best practices are discussed. A detailed list of additional resources is provided.

Online Media BuyingTraining – Internet Advertising Negotiation

Designed for media buyers within medium-large companies or advertising agencies. One-day program provides total immersion into online advertising terminology, metrics and types. Learn the ins and outs of banner advertising, email advertising, lead generation and more. Understand negotiations involving CPM rates, cost-per-click, cost-per-lead, and paid search. Explore keyword optimization and copywriting for effective search campaigns. Develop an effective affiliate marketing campaign.

Contact me for a free quote for training.