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Online Marketing E-Books

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Learn basic online marketing concepts and save time and money by avoiding costly pitfalls. With ten years of experience buying and selling online media, I know how to negotiate and achieve better return on investment. Whether you're looking to increase sales, improve conversion rates, generate leads, implement aneffective CAN-SPAM compliant email marketing campaign, or invent new Internet marketing strategies, these e-books can provide invaluable information.

All e-book purchases include free support from me in the form of answering specific questions you have regarding concepts, terms, or recommendations found in the documents. My goal is to make these products better for everyone who uses them.

E-books are now available or are coming soon on the following topics:

Online Marketing 101 - A basic overview of the types and pricing models of paid online advertising, and the steps involved in creating an online marketing strategy. Also includes tips for creative This is a great place to start to learn the terminology and the approach that might work best for your business.

Search Engine Optimization Concepts - Basic concepts and methods for obtaining better results in the search engines. SEO is big business because it is difficult to obtain high rankings in competitive categories. Coming June 2005!

Keyword Marketing - Introduction to keyword marketing, including overviews of pay-per-click search engines, online resources and methods for achieving the best return on investment. Includes tips for writing effective copy, optimizing campaigns and bid management.

Email Marketing Basics - Introduction to effective email marketing. Covers CAN-SPAM issues, opt-in methods, provides lists of online resources, email marketing vendors, open-rates, click through rates, conversion rates and strategy recommendations.

Targeted Online Advertising - The best way to achieve success through online marketing is targeting your audience. This e-book covers how to identify your target audience and how online technology can help you get your message in front of them.

Reading Reports - How to make sense of the reports. Which numbers should you try to improve? The answer might not be what you think it is. Make sense of CPM, CPC, eCPM, click-through rates (CTR), impressions, conversion rates and more.

How to build an opt-in email newsletter - a follow-up to Email Marketing Basics, this e-book offers proven ways to build a list of opt-in subscribers to your email newsletter.

Improving Conversion Rates - Proven methods for improving conversion rates.

 

Our Qualifications

  • Action plans that result in a bona fide ROI.
  • Developed successful Web sites and online marketing strategies for more than 100 businesses.
  • Seven years of online advertising sales experience with a major media company.
  • Five years experience training online advertising sales representatives.
  • Online media buying expertise.
  • Agency services include email marketing, search engine marketing, banner, and other online media.
  • Vast knowledge of Internet technologies and business applications.
  • Industry-specific negotiation skills.
  • On-site or online based services.
  • Leave behind reference materials and email support.
Contact Us

consulting@rogerleek.com

Leek Consulting, LLC
10315 Aynhoe Court
Mechanicsville, Virginia 23116
804.514.1894

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